An Exploratory Study to Design an Adaptive Hypermedia System for Online-advertisement
نویسندگان
چکیده
The revolutionary world of the World Wide Web has created an open space for a multitude of fields to develop and propagate. One of these major fields is advertisement. Online advertisement has become one of the main activities conducted on the web, heavily supported by the industry. Importantly, it is one of the main contributors to any businesses’ income. However, consumers usually ignore the great majority of adverts online. This research paper studies the field of online advertisement, by conducting an exploratory study to understand end users’ needs for targeted online advertisement using adaptive hypermedia techniques. Additionally, we explore social networks, one of the booming phenomena of the web, to enhance the appropriateness of the advertising to the users. The main current outcome of this research is that end users are interested in personalised advertisement that tackles their needs and that they believe that the use of social networks and social actions help in the contextualisation of advertisement.
منابع مشابه
Hybrid Adaptive Educational Hypermedia Recommender Accommodating User’s Learning Style and Web Page Features
Personalized recommenders have proved to be of use as a solution to reduce the information overload problem. Especially in Adaptive Hypermedia System, a recommender is the main module that delivers suitable learning objects to learners. Recommenders suffer from the cold-start and the sparsity problems. Furthermore, obtaining learner’s preferences is cumbersome. Most studies have only focused...
متن کاملContent design issues in adaptive hyperbooks
We explore the design issues of adaptive hyperbooks in relation to how using hypermedia technology changes the nature of the traditional book. To address some of these issues we have developed and tested MetaLinks, an authoring tool and web server for adaptive hyperbooks. The system is designed to: 1) support inquiry, exploratory, or curiosity-driven learning in richly interconnected material; ...
متن کاملA web-based tutoring system with styles-matching strategy for spatial geometric transformation
It has been a major objective for researchers to develop computer systems that can effectively deliver instruction to learners. Therefore, how to incorporate instructional strategies in computer-assisted learning systems in a systematic manner deserves further investigation. In this paper, a style-matching strategy that attempts to match learning materials’ styles to learners’ latent traits is ...
متن کاملFuzzy adaptive tracking control for a class of nonlinearly parameterized systems with unknown control directions
This paper addresses the problem of adaptive fuzzy tracking control for aclass of nonlinearly parameterized systems with unknown control directions.In this paper, the nonlinearly parameterized functions are lumped into the unknown continuous functionswhich can be approximated by using the fuzzy logic systems (FLS) in Mamdani type. Then, the Nussbaum-type function is used to de...
متن کاملMy Online Teacher 2.0
This paper describes a new design of MOT, My Online Teacher, an authoring system for adaptive delivery of content, called MOT 2.0. The new design focuses on collaborative authoring and social annotation between communities of authors, as well as applying adaptivity based on users’ activities. The MOT 2.0 observes authors’ interaction patterns and suggests recommended/related materials and can r...
متن کامل